The Mark Butler Show

The Mark Butler Show

Solopreneurship by the numbers.

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    EP48: Action, Observation, Simplification, Documentation, Delegation

    This week I've been listening to a book called 'Work the Process' that reminded me that our lives and businesses are a system of systems. In this episode I share the system I've used to delegate some of the most complicated tasks in my business without any loss of quality or consistency.

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    EP41: How to figure out how much you can afford to spend on marketing.

    Your goal (and mine) should be to steadily and profitably increase the amount we spend on marketing. But there's no simple calculation that will tell you exactly what you can afford to spend. Episode 41 talks about how you can use quantitative and qualitative analysis to set your marketing budget with confidence.

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